12 Jul 16

albert shares sustainability tool with NTR in The Netherlands

albert.pngBafta’s albert is sharing its carbon calculator with Dutch Public Service Broadcaster NTR as part of a wider initiative to make its sustainability tools widely available to broadcasters and producers around the world.

The albert carbon calculator, developed with software provider Greenstone, enables TV companies to measure the carbon impact of moving image production. 

albert’s suite of tools has been used by over 3,000 productions in the UK, and has helped more than 100 productions reach the industry agreed standard for environmental sustainability.  By changing lighting rigs, switching vehicles, upcycling waste and reducing consumables, productions reaching albert’s certification standard saved an average of £6,000 and shaved approximately 15% of their carbon emissions against a comparable production.

Aaron Matthews, Industry Sustainability Manager albert, said, “Sharing our resources with producers and broadcasters in other countries marks a major step forward for us.  It is re-assuring to know that tools made to help UK programme makers are useful to partners across the globe.  We are delighted to be working with NTR and hope this cooperation marks the first of many similar international relationships.”

Paul Römer, CEO NTR added, “We are very happy to co-operate with Bafta's albert initiative.  We feel it is our responsibility to raise awareness, both with the public and our co-workers about the influence we have on our environment.  albert is the perfect tool to help us reaching this goal”. 

albert aims to make other tools, research and best practice available to programme makers around the world including:

albert+ sustainable production assessment criteria – signposting producers towards greener ways of working and qualifying their efforts to create content in a more sustainable way

albert training –  one day course certified by Cooler Projects to improve the carbon literacy of programme makers and educate about sustainable production techniques

albert inspiration – an online library of case studies, guidance and resources for a sustainable UK production industry


Notes to Editors:

About albert – Established in 2011, albert is the leading think-tank for television, working to raise the profile of sustainability by creating a forum for debate and championing sustainable production techniques to the wider industryalbert seeks to lead the TV production industry towards an environmentally sustainable future. The project is supported by the albert consortium; making the project resources freely available to the wider TV industry.  albert’s resources are currently used by more than 300 organisations across the industry. 

About the BAFTA albert Consortium – The BAFTA Albert Consortium formed in 2011 and is proudly supported by 12 of the UK’s largest production companies and broadcasters: Channel 4, BSkyB, ITV, BBC, UKTV, NBCUniversal International Television, Warner Bros. Television Productions UK, all3media, Twofour, Kudos, IMG and Endemol.

About BAFTA – The British Academy of Film and Television Arts (BAFTA) is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. BAFTA are independent chair to the BAFTA albert consortium, providing a neutral forum to discuss common industry sustainability issues.

About NTR – The NTR is a Dutch public broadcaster that brings information, education, culture, youth and diversity to its audiences.  As defined in NTR’s mission statement, it brings inspiring programmes that add value to people’s lives and embraces a sustainable way of working including in its way of producing televison programmes and selecting subcontractors.

About Greenstone – Greenstone provides non-financial reporting software to organizations enabling them to measure, manage and report environment, CSR, H&S and supply chain information. Greenstone’s consulting team provides a comprehensive range of expert advice and knowledge to its clients, covering subject matter expertise and commercial skills across multiple industry sectors.


For further information, please contact Greenstone's Marketing Manager, Katherine Prove - kprove@greenstoneplus.com